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National vs. Local Cash Buyers

When preparing to sell your home, you have many options to explore. If you’ve decided not to list your home on the market, one of the first decisions you’ll make is whether you sell to a local or national home-buying company. 

So, how do you decide which company to sell your home to? 

If you’re torn between national vs. local cash buyers, we’ve put together a list of pros and cons of each. Find out which is better suited for your situation here.

Local Cash Buyers: The Pros

Deep Understanding of Your Market

While national home-buying companies tout their experience and the options they offer, no one understands your community like a local cash buyer. They know your local market (and neighborhoods) inside and out — they aren't just a large company buying up homes in specific areas because they can. 

Local home buyers are more than just real estate experts; they’re also your neighbors who see you as more than just a client. 

With their individualized attention and partnership, a local cash buyer can help you sell your house fast. And they’ll be there every step of the way, answering your questions, so you don’t have to go about the selling process alone. 

Greater Availability & In-Person Meetings

Due to their smaller, centralized client base, local cash buyers generally have a lighter workload; this means more availability for your needs. You’ll also have face-to-face connections with your buyer, which doesn't happen with a large national home-buying company. 

You'll also probably receive frequent communications from them. Local home-buying companies are more likely to respond to client calls immediately, and you’ll receive personal attention immediately to address any questions or concerns. 

Finally, you can generally look a local buyer in the eyes and know they are there to solve your house problem.

Can Help You Sell Quickly

National cash buyers often promise fast closings and competitive offers. However, many people don’t realize that local companies guarantee the same things. 

A local cash buyer may even have regional connections — many of which aren’t accessible to the general public — to finalize the deal quickly.  

Local Cash Buyers: The Cons

They Tend to Maintain Normal Business Hours

Local cash buyers are exactly that — local. Although they can be extremely accommodating and may even give you their personal contact information, they typically operate during business hours. So, if you’re trying to connect with them from afar, their schedule may not align with yours.  

This isn't really a big deal to most people, but it is a difference to note between local and national home-buying companies. 

Making Sure The Company is Legitimate 

While most local home buyers are legitimate, some aren’t. Keep in mind that if an offer sounds too good to be true, it probably is. That said, looking up online reviews is the best way to weed out scammers. 

A simple Google search will tell you how experienced a local company is, based on its overall rating and number of reviews. 

You can also take things one step further by visiting their website and social media pages. While there, check out where they went to school, their years of experience, and the houses they’ve purchased in your area. If they have little to zero online presence, such as not having any reviews, a website, a social media profile, or an about page, it's usually a red flag.

National Cash Buyers: The Pros

Brand Recognition 

There’s something comforting about choosing a brand that everyone recognizes. A local cash buyer may be known throughout their region but unheard of in another state. 

National brands have typically been in business for many years and have the expertise to take care of you and your house sale. 

May Be More Available and Have Online Options

Many national companies have 24/7 customer service options so you can call or request a free cash offer anytime. Additionally, you may be able to handle everything online — even if you’re in a completely different state. Some cash buyers provide video walkthroughs, allowing them to evaluate the condition of your home without being there in person. 

National Cash Buyers: The Cons

Impersonal Service

National homebuyers can’t always provide you with the same level of personal customer service as a local cash buyer. Of course, they’ll do their best to help you, but they’re probably juggling thousands of other clients. 

These companies work to keep things at a quick pace, which means they might not offer the level of assistance you’re hoping for. 

Flat-Rate Offers

Look at any national home buyer’s website, and you’ll see something about an immediate cash offer. Larger companies boast fast turnaround times, as they often have a whole team of people ready to process your information and provide a quick online estimate. That said, little personal interaction usually means less flexibility. 

Some national cash buyers use flat rates for unfamiliar areas. So while a local home buyer might know your home is in an up-and-coming neighborhood or see additional value in the area, a national company that has never even been there won't account for this. 

Also, if they don’t offer video walkthroughs and can’t tour your home, they might end up sending you a lowball offer for your house. 

Looking for a Local Homebuyer in the Greater Knoxville Area? 

To summarize, local cash buyers have a better understanding of your market, and their offers will reflect that. While national buyers are often well-established and have dozens of online reviews, they simply can't match the personalized service, knowledge, and experience of a local home buyer. 

At Reliant Home Buyers of TN, we buy houses in any condition or price range — whether you’re selling to stop foreclosure or because you’re relocating and need to close quickly. From Knoxville to Townsend, Maryville to Powell, we’re proud to be one of East Tennessee's most trusted cash home-buying companies. 

Call 865-345-2440 or fill out the contact form to receive your fair cash offer! Our expert local home buyer, Justin, will reach out to answer your questions and discuss possible solutions. 

Author Bio: Justin Treadwell is the owner and operator of Reliant Home Buyers of TN, a local business that pays cash for houses in any condition or price range! He is a Tennessee native and has bought and sold real estate in the Greater Knoxville area since 2003. Call 865-345-2440 for more information.


Serving Knox, Blount, Loudon, Anderson, Roane, Sevier, Union, Jefferson, Hamblen, Cumberland, Monroe, and McMinn Counties.

Reliant Home Buyers Of TN, Real Estate, Knoxville, TN